Emerging East London Hip-Hop Artist VIRTUO Makes a Bold Genre Shift with New Single ‘Attention’ Featuring Meron T

East London’s VIRTUO is setting the music scene ablaze with his latest single, “Attention,” featuring the captivating Meron T. Marking his first foray into the house genre, this track signals an exciting new chapter in VIRTUO's evolving discography and an innovative exploration of sound that pushes genre boundaries.

Produced by the talented Cloubee, “Attention” combines infectious energy with a sultry vibe, encouraging listeners to embrace confidence and seize the moment. The genesis of the track was refreshingly spontaneous; during a recent studio session, Cloubee unveiled a lively beat, and VIRTUO seized the moment, immediately freestyling the chorus. This dynamic approach laid the groundwork for a song that captures the electrifying energy of first encounters.

Seeking to enhance the track's allure, VIRTUO invited his friend and fellow artist Meron T to contribute her unique perspective. Together, they crafted a narrative that embodies the thrill and anticipation of budding relationships, inviting listeners to experience the exhilarating electricity that comes with new connections.

Musically, “Attention” is a layered tapestry of sound, featuring a rich array of instruments, including punchy 808s, synth bass, and guitar riffs, all underpinned by engaging vocal samples. This carefully crafted blend creates a danceable and captivating track that is bound to ignite the dance floor. The track has received a polished finish through expert mixing and mastering by VIRTUO’s longtime collaborator, Johnnie Lawrence, ensuring that every element shines.

In his own words, VIRTUO describes “Attention” as a celebration of those pivotal moments when you meet someone who could become significant in your life. “I hope that it encourages people to take the shot, make the move, and be confident in themselves,” he shares. “The song is about capturing the moment, living in the now, and I want no one listening to be able to resist at least a head bop or a foot drum—it’s supposed to make you feel and dance.”

VIRTUO's creative journey has been nothing short of remarkable. In April 2023, he released “Trek,” a standout single from his project The Commute, which explored the challenges artists face on their path to success. With sharp wordplay and dynamic rap adlibs, “Trek” firmly established VIRTUO as an artist unafraid to push the envelope. This was followed by “Haze” in June 2024, further showcasing his versatility and the seamless blend of UK rap with melodic elements, reinforcing his growing presence in the vibrant London music scene.

As VIRTUO continues to innovate and expand his artistic repertoire, “Attention” is poised to make a significant impact, resonating with fans both new and old. With Meron T’s smooth delivery, Cloubee’s electric production, and VIRTUO’s creative vision, this track is not just a bold leap into house music; it’s a reflection of an artist who is committed to capturing the essence of the moment and inviting listeners to join him on the dance floor.

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