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Lauren Akosia Embraces Growth and Possibility with 'It's Time'
- Melodrift Team
- Aug 10
- 2 min read
Some artists arrive with a carefully curated aesthetic. Others arrive with a fully realised creative philosophy. Lauren Akosia belongs firmly in the latter category. The London-based actress, singer-songwriter, producer, and voice artist has steadily cultivated a career that moves fluidly between screen, stage, and studio, allowing each discipline to inform the next. Her latest single, "It's Time," captures that creative evolution, blending Afro-house, contemporary electronic music, and soulful storytelling into an anthem that feels as emotionally resonant as it is rhythmically compelling.
Having trained at the prestigious Mountview Academy of Theatre Arts after completing a degree in Politics and International Relations at the University of Nottingham, Akosia brings an uncommon depth to her artistic practice. Her performances in Mr Loverman and Whitstable Pearl, alongside appearances at iconic venues including the Royal Albert Hall and Wembley Arena, have sharpened her instinct for narrative and emotional nuance. That experience is woven throughout "It's Time," where every lyric and melodic phrase feels intentional, reflecting an artist who understands that music can be as cinematic as any performance on screen.
Produced by Jajii with additional production from Akosia herself, the single draws inspiration from South African house music, contemporary Afrobeats, deep house, and electronic textures without becoming confined by any one genre. Instead, it creates a spacious sonic landscape where hypnotic percussion, atmospheric synths, and understated melodies work together to support a message centred on resilience, ambition, and embracing life's next chapter. The production never overwhelms the songwriting, allowing the emotion behind the record to remain firmly at its core.
What makes "It's Time" particularly compelling is its sincerity. Rather than relying on familiar motivational tropes, Akosia approaches themes of self-belief with quiet confidence, encouraging listeners to trust their own journey while recognising the value of growth itself. Her vocal performance is measured and elegant, favouring emotional honesty over vocal excess, a reflection of an artist whose strength lies in communication rather than spectacle. It is a performance that feels deeply personal while remaining universally relatable.
Following the success of her debut single "Let It Go" and its recognition at the 2026 Ghana Music Awards USA, Lauren Akosia continues to emerge as one of the UK's most intriguing multidisciplinary talents. "It's Time" is more than a dance record or an uplifting anthem. It is a thoughtful expression of purpose from an artist whose ability to unite storytelling, performance, and contemporary production suggests an exciting creative future still unfolding.
