M'ADAM Faces the End of the World with Heart in Haunting New Single 'It's You'

M’ADAM’s latest single, It’s You, is a strikingly emotive piece that stands as a bold testament to his fearless storytelling and musical evolution. With each of his six monthly releases this year, the Cork-based artist has continued to peel back the layers of human vulnerability, and It’s You is perhaps his most affecting work yet. Centered around the haunting image of two lovers saying goodbye as the world ends, the song captures a rare intimacy within chaos—balancing devastation with tenderness in a way that feels both cinematic and deeply personal.

The production, masterfully handled by Kealan Kenny, adds a crucial layer of texture and atmosphere to the track. Kenny’s approach—favouring natural tones and authentic emotion—amplifies the raw sincerity of M’ADAM’s lyrics and vocals. Known for his work with artists like Pa Sheehy and Allie Sherlock, Kenny brings a sensitivity and precision that perfectly supports the track’s somber urgency. The storm imagery is not just lyrical; it’s embedded in the sonic landscape, sweeping through the track with graceful intensity.

What truly sets It’s You apart is its unflinching emotional core. M’ADAM continues to prove that he’s not just creating music—he’s crafting emotional experiences that resonate on a profound level. As a preview of his upcoming album Before We Die, the single reaffirms his dedication to exploring themes like grief, environmental collapse, and human connection. With each release, M’ADAM sharpens his voice as a songwriter who isn't afraid to confront the darkest truths with honesty and heart.