Sonny E. Drops New Tune 'Time'

In an era when genres blur so easily they risk dissolving altogether, Sonny E.’s invention of “Cyberbilly” feels both audacious and necessary. With his single “Time,” he proposes not just a new sound but a way of thinking about music history — a fusion of the primal and the futuristic, the swagger of rockabilly stitched seamlessly to the circuitry of electronic production.

For Adam Tinley, the artist once known as Adamski, this is less a reinvention than an evolution. From the ecstatic rush of NRG to his chart-topping collaborations, he has always thrived at the intersection of instinct and technology. Cyberbilly extends that logic: it acknowledges the roots of pop rebellion while insisting on the possibilities of digital frontiers.

The brilliance of “Time” lies in its economy. At just over two minutes, it feels like a manifesto set to music, confident enough to state its case and vanish. In a culture obsessed with endlessness, Sonny E. demonstrates the power of brevity. He reminds us that innovation need not arrive in sprawling epics; sometimes, it takes only a flash to shift perspective.