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In a World of Infinite Songs, Cheerful Music Is Betting on Human Resonance
- Melodrift Team
- Jan 19
- 1 min read
What happens when seven million new songs are created every single day?
That’s the question Snow Jiang (Snow.J), Founder and CEO of Cheerful Music, posed to Harvard Business School’s China Classroom in Chengdu — and the answer wasn’t more technology, but more humanity.
Returning to HBS as a featured case-study guest, Snow unpacked Cheerful Music’s evolution through The AI Future of the Music Industry, challenging students to rethink scarcity in a hyper-automated landscape.
“When music is infinite,” she explained, “being heard becomes the real challenge.”
Cheerful Music has quietly mastered this reality. Its viral hits don’t just rack up streams — they activate communities. Xiang Si Yao ignited a global short-video aesthetic movement, while Luo Le Bai turned listeners into participants through dance and social engagement.
AI hasn’t diluted that success. If anything, it’s sharpened the stakes. Snow revealed that marketing costs have skyrocketed, now requiring four to five times the investment for the same level of impact seen years ago. The takeaway? Distribution and emotional targeting matter more than ever.
Rather than chasing shortcuts, Cheerful Music is building infrastructure. Its proprietary AI music ecosystem ensures every generated element is fully owned, rights-clean, and scalable. No licensing grey zones. No downstream risk.
Equally compelling is the company’s approach to virtual artists — not as replacements for musicians, but as visual anchors that enhance memory and discovery in scroll-first platforms. Sound leads to feeling, visuals lock it in.
Internationally, Cheerful Music’s strategy is measured and smart. London became the first overseas hub thanks to cultural openness and global reach, paving the way for appearances at ADE, The Great Escape, and soon SXSW 2026.
